We all know how important winemakers, vineyard managers and salespeople are to wine, but let’s not forget the significance of good packaging – it’s truly an extension of a brand and often the first thing a consumer will see. As one of the leading providers of paper-based package products in the world, Smurfit Kappa knows a thing or two about good packaging. Not only is this global company an important part of the wine industry, provide packaging solutions for everything from retail merchandise displays to cases and even bags in a box, Smurfit Kappa is also Paso Robles CAB Collective’s Title Sponsor and has been a supporter of ours for many years. Needless to say, we think they’re pretty great.
Smurfit Kappa is headquartered in Dublin, with regional headquarters in Amsterdam and Miami. Starting in 1934 with humble roots as a simple box production company, Smurfit Kappa has since grown to become a leader in paper packaging, with 370 operations spread out globally in 34 countries.
Today, Smurfit Kappa has over 45,000 dedicated team members who work universally to design, manufactur
e and supply packaging solutions to customers in the food and beverage industries, as well as consumer goods, aerospace, medical and automotive industries, among others. Offering 100% renewable paper-based products, such as their innovative Bag-in-Box liquid packaging solution, Smurfit Kappa continues to impress with its commitment to energy savings projects and sustainability. “Environmental responsibility, circular business models and corporate social responsibility have been at the core of our business model for more than 80 years,” says Elias Ortiz, Sustainability Manager, North America, “Our commitment to sustainability underlies everything we do.”
Smurfit Kappa also has a full-service design team of 700 people who specialize in cutting-edge, custom designs to ensure packaging is as impactful and attention-grabbing as it is functional. Daniel J. Daou of DAOU Vineyards & Winery in Paso Robles, one of the CAB Collective’s founding members, has partnered with Smurfit Kappa on a variety of wine packaging solutions that have helped DAOU save money on wine boxes, including their high-end wine boxes. “The people at Smurfit Kappa combine creativity with excellent craftsmanship, and the results are unparalleled,” shares Daou. “Smurfit Kappa worked with us to come up with a unique design for our packaging and we couldn’t be happier with the results.”
With an approach that is customer-oriented, innovative and backed by a commitment to sustainable principles, Smurfit Kappa wins with its flexible packaging solutions that lead the way in creativity and innovation.
